Verilux - Happy Light Campaign
To create awareness of the Verilux Happy Light collection available at costco.ca leading up to and into the winter season.
Target Audience: Canadian men and women 34 - 50
Campaign Link:Please use your TRACKING TAG link in ALL social and blog posts to drive to Costco.ca (found to the left)
See below for event specific information
Please tag: @Verilux
Hashtags:Please include in all social media postings:
- #happylight #ad or #sponsored (please use together)
Buzz creation for the Verilux Happy Light. Creating awareness that portable light therapy lamps can alleviate the symptoms of SAD during shorter hours of daylight and also boost mood, increase energy + reset one's body clock for better sleep through morning exposure to light. It's a non-pharma solution that is safe, easy and enhance well being.
- Daily Light Therapy boosts your mood Energize yourself naturally
- Reset your body clock for restfiul sleep
- Easy, noninvasive treatment
- Create an abundance of natural light during the darker days of winter
HappyLight Liberty 10k by Verilux
Provides intense Natural Spectrum light that mimics daylight
No harmful UV rays
Helps you stave off the Winter Blues associated with Seasonal Affective Disorder
Scientifically proven to fight fatigue and improve alertness
Verilux is a leader in Light Therapy, the originator of the Happy LightCompact, modern yet sturdy design for tabletops, desks and can be mounted on awall.
Available at Costco.ca for $99.00, includes a free replacement bulbCoscto members are eligible for a $20 off coupon through 11/6/2016
Did you know?
- Your body absorbs light much like it absorbs food. Also, like your food diet, the types, quality, and quantity of light you consume as well as when you consume it determines whether you have healthy light diet.
- Light is the main input for your central body clock. This body clock of your nervous system governs all of body's numerous other body clocks. Even your skin has a body clock!
- Lack of the right kind of light at the right time of day has been linked to fatigue, irritability, depression, carbohydrate cravings, insomnia, lower quality sleep, and decreased work performance.
- High quality light therapy lamps have been shown to be effective replacements for sunshine in winter or when spending a lot of time indoors.
- Using a light therapy lamp during a workout (particularly an early morning session) can improve your energy, performance and mood.
Call To Action:
- Purchase at Costco.ca (please use your tracking link in the share purl to the left)
Social Media Channels:
- Influencers are welcome to share any and all assets available at:
- Encourage your audience to purchase at Costco.ca (use custom tracking link)
- Include hashtag #HappyLight and #ad or #sponsored
- Include an image from asset folder provided or your own approved image
- For blog, vlog and video posts please include the following disclaimer at the bottom of your post: Although this post has been generously sponsored by Verilux HappyLight, the opinions and language are my own.
- Campaign must be compliant with the Federal Trade Commission (FTC) guidance regarding the endorsement of products or services or other applicable FTC guidance or future FTC guidance.Please clearly communicate in any published deliverable produced as part of the campaign deliverables.
1. Place the Disclosure at the top or beginning of any published deliverable, separate and apart from the rest of the published Deliverable.
2. Ensure that the Disclosure is the same size text as the published Deliverable.
3. Ensure that the Disclosure is a color that is as noticeable as the published Deliverable.
4. Adhere to any other requirements under the law or FTC guidance regarding disclosures.
- Tell a story
- Keep your posts as authentic as possible
- Respect the brand image
- DO NOT post images of other brands
- DO NOT mention of competing products or services
- DO NOT tag any other handles in posts
- DO NOT post photos of anyone without their permission
We cannot make any claims that the product cures depression. Nor can we say it's a medical device. We can say the HappyLight alleviates the effects of SAD or seasonal affective disorder or the winter blues.